Player 4 Player
Insight, Design, Content
Player 4 Player wanted to develop a position of authority in the football services sector. With a high profile board and ambassadors it was clear that the market positioning needed to match the quality and gravitas of its founder members.
From the outset we had a very clear vision in mind for the corporate positioning. Using this framework we developed a set of assets that we felt the founders and their agency partners could use to ensure consistent messaging across all platforms.
"We pledge to work in the football industry and provide current and former players with trusted services and unrivalled expertise to promote and protect their careers. Alongside our elite partners, we will always protect the players’ interests, image, finances and overall wellbeing."
We explained some of the challenges that COVID lockdown gave us but having researched safe enviroments that worked logistically and creatively we developed some storyboards for content capture days. Developing the brand look and feel around the personalities of the founders flowed very well.
Our client is very happy with the market reaction. The launch has been a great success and has helped Player 4 Player achieve their business objectives. Our strong brand guidelines are being utilised by agencies across Europe to ensure Player 4 Player is consistent in its exciting and disruptive messaging.