Digital Goals Limited
Insight, Influence, Social
1. WE LISTENED
Digital Goals retained us to build their brand Pebble Gear. The primary consumers for the brand were kids and parents. Pebble Gear wanted to become an inclusive brand with a conversational tone of voice.
2. WE CREATED
Our insights team held consumer focus groups. This was a critical part of the process. Setting up #TinyTester groups allowed us to check our thought process and present the client with a creative based on facts and stats.
3. WE SHARED
We concluded that the brand should have a feminine tone of voice and help parent's cut through all the tech spec jargon that existed in the market . Our social output was educational and fun. Building conversations with parents was crucial in the success of the brand digitally
4. WE DELIVERED
Engagement levels on direct messages have been huge for a new brand. Pebble Gear is slowly becoming a "go to" for parents who want to get a better understanding of how best to use technology in a balanced way to benefit their little loved ones.