NEXTBASE 2 HEADER.jpg

CLIENT

Nextbase

SECTOR

Consumer Tech

SERVICES

Video

1. WE LISTENED

The #1 take away from the consumer  groups was the Emergency SOS feature. 64% of people's placed it at #1 and 83% either #1 or #2 . Our user group explained to us that they trusted the emergency services more than any potential celebrity endorser so we factored that into our creative

2. WE CREATED

Using this data coupled with the emotion gained from genuine consumers we set about storyboarding some video content designed to explain the benefits in a real world environment. Working in collaboration with the North East Ambulance services and BAPCO we spent the day with first responders to understand the real life benefits of the Emergency SOS features. 

3. WE SHARED

Once this idea was story boarded the client could see the powerful messaging this could create and was green lighted immediately. We agreed we would develop long form content that could be sliced and diced  to all forms of media usage. This gave the client maximum value. 

4. WE DELIVERED

We delivered a well planned and sensitive video highlighting the key benefits of the Emergency SOS feature and why it helps first responders. The long form content has been used for channel partner presentations, training modules, consumer marketing and social media channels in shorter form version

NEXTBASE_2.png
GOOD PLACE LOGO-01.png
Good Place Ideas Limited
The Idea Factory, Queensway West
Telford, Shropshire, TF1 6AH
  • Instagram
  • LinkedIn
  • Twitter
  • Facebook

2020 © Good Place Ideas. Registered Company Number: 08928069

Designed and created by Good Place Ideas