1. WE LISTENED
The #1 take away from the consumer groups was the Emergency SOS feature. 64% of people's placed it at #1 and 83% either #1 or #2 . Our user group explained to us that they trusted the emergency services more than any potential celebrity endorser so we factored that into our creative
2. WE CREATED
Using this data coupled with the emotion gained from genuine consumers we set about storyboarding some video content designed to explain the benefits in a real world environment. Working in collaboration with the North East Ambulance services and BAPCO we spent the day with first responders to understand the real life benefits of the Emergency SOS features.
3. WE SHARED
Once this idea was story boarded the client could see the powerful messaging this could create and was green lighted immediately. We agreed we would develop long form content that could be sliced and diced to all forms of media usage. This gave the client maximum value.
4. WE DELIVERED
We delivered a well planned and sensitive video highlighting the key benefits of the Emergency SOS feature and why it helps first responders. The long form content has been used for channel partner presentations, training modules, consumer marketing and social media channels in shorter form version