CLIENT
Nextbase
SECTOR
Consumer Tech
SERVICES
Insight
1. WE LISTENED
Nextbase were planning their peak marketing campaigns and wanted to check there messaging was aligned with consumer needs. With a number of new unique features to communicate, we were asked to conduct a series of consumer focus groups.
2. WE CREATED
Our approach was one of quality over quantity. Using a very selective recruitment process we arranged 3 face to face events across the UK. Questions and session flow was all designed to ensure the client got the feedback needed to finalise their marketing plans and focus on the things created big gains.
3. WE SHARED
Our advice to the client was to flow the sessions in modules. Attitudes to the sector > Knowledge of the benefits > What media they use > What features make a difference to buy.
4. WE DELIVERED
High level, quality insight was delivered back to the client within 10 days. Our conclusions contributed to Nextbase owning No1 position in the UK market.
