CLIENT
Gympro Apparel
SECTOR
Sports
SERVICES
Insight, Social,
E-Commerce, Influence
1. WE LISTENED
Gympro Apparel saw opportunities to communicate their story in a clearer way to drive sales and on site conversion. Sports apparel is a crowded market with some big brands spending big budgets on influencers with very high production values.
2. WE CREATED
Our objectives were to get a better understanding of their current social following and improve the engagement and intention levels. Getting clarity on who the Gympro consumer could be was critical so we helped the owners build personas for their brand.
3. WE SHARED
Our social audit gave the owners of the company some unknown data that helped make more balanced decisions. We set about building campaign blocks for the social feeds to measure what works and what doesn’t for the brand. By utilising analytics we helped make the e-commerce experience smoother.
4. WE DELIVERED
Social engagement increased and management had improved data to help them drive their business forward.
