GymPro Apparel

Fitness clothing start up

Gympro Apparel needed some guidance on how to develop engaging content for their community. By analysing their existing follower base and their engagement data we were able to help them with a content and e-commerce strategy designed to drive customers from social through to basket check out. 

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Challenge

Gympro Apparel saw opportunities to communicate their story in a clearer way to drive sales and on site conversion. Sports apparel is a crowded market with some big brands spending big budgets on influencers with very high production values. 

Solution

Our objectives were to get a better understanding of their current social following and improve the engagement and intention levels. Getting clarity on who the Gympro consumer could be was critical so we helped the owners build personas for their brand. 

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Results

Our social audit gave the owners of the company some unknown data that helped make more balanced decisions. We set about building campaign blocks for the social feeds to measure what works and what doesn’t for the brand. By utilising analytics we helped make the e-commerce experience smoother. 

Social engagement increased and management had improved data to help them drive their business forward.

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