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YouTuber Crossover Activation

Creators of the Warcraft, Diablo, StarCraft, and Overwatch series, Blizzard Entertainment is an industry-leading developer responsible for the most epic entertainment experiences, ever.


Blizzard Entertainment wanted to engage with its existing community whilst appealing to a new fanbase with its update of World of Warcraft - Battle for Azeroth.


Our concept was to partner high profile YouTubers Yogscast and Sorted Food to develop a community based activation using the recipes within the WoW recipe book. Yogscast taught the boys how to play the game and in return the Sorted guys cooked the Yogs some food to say thanks. 


The collaboration was seen as a first within the Games sector and everyone involved was energised by the creative and authentic nature of the activation. The results speak for themselves with over 2.5M views on YouTube.

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