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Bethesda Fallout 76

The most dynamic world in the Fallout universe 

Bethesda Softworks are one of the largest video game publishers in the world. With an amazing line up of franchises including Elder Scrolls, Doom and Wolfenstein.

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Challenge

The Fallout franchise team wanted to reach their key audience to convey the new multiplayer on line features within the new game whilst also trying to attract a new gamer to the franchise.

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Solution

We were retained to develop and deliver ideas to support the launch week. Using detailed research and our global network of connections we delivered an activation with Manchester City FC players Kyle Walker & Benjamin Mendy and high profile content creators for UK and French territories.

Results

High engagement levels from fans and followers especially when Benjamin Mendy tagged in fellow national team stars like Antoine Griesman and Oliver Giroud.

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