Insight, Influence, Social
1. WE LISTENED
Bethesda asked us to explore the possibility of partnering with celebrity influencers for their release of Fallout 76. The franchise wanted to highlight new features around Multiplayer and online.
2. WE CREATED
Months of research and influencer outreach was conducted to ascertain appetite and availability of partners we felt added value to the launch. Social media audits and meaningful discussions with talent management takes time and care.
3. WE SHARED
High profile footballers gave us unique opportunities for new market reach. Working closely with Manchester City FC we concluded that Kyle Walker and Benjamin Mendy were the correct fit. The guys joined UK and French You Tubers for a roam around the wastelands.
4. WE DELIVERED
4.9M impressions via 70 Instagram stories. 4M impressions via 4 Tweets.